The Gravity Forms Conversational Forms Add-on transforms your standard form into a distraction-free, one-question-at-a-time experience. Similar to Typeform, this layout reduces cognitive load and significantly increases completion rates for long applications or surveys.

Why Go Conversational?

• Focus: By showing only one question at a time, users are less likely to feel overwhelmed.
• Mobile Optimized: The large buttons and simplified layout work perfectly on smartphones.
• Modern Feel: It gives your site a polished, high-tech aesthetic without custom coding.

Configuration Guide

This add-on works differently than others because it takes over the entire page layout.

1. Enable Conversational Mode

1. Open the form you want to convert.
2. Go to Settings » Conversational Forms.
3. Toggle the switch to Enable Conversational Mode.

2. Set the URL

You must define a dedicated Permlink (URL) for this form, such as yoursite.com/apply. The form will take over the entire screen at this URL, hiding your standard header and footer.

3. Customize the Design

In the Appearance tab, you can:

• Upload a Logo: Ensure your brand is visible.
• Background Color/Image: Set a calming background color or a relevant image.
• Accent Color: Change the button and progress bar colors to match your brand palette.

Want a Custom Look?

Designing a conversion-optimized flow requires attention to detail. We can apply custom styles to match your brand colors exactly or even A/B test it against your standard forms.

• CSS Customization (Content Operations): We can apply custom CSS to fine-tune fonts and spacing beyond the default settings.
• Performance/Testing (Included Support): We can help you compare the completion rate of your standard form vs. the conversational version.

Ready to engage your users? Open a ticket to switch to Conversational Forms.